Googling your company name and finding that a negative customer feedback review is ranking more highly than your website is a situation you need to avoid.

Reputation means everything in business, so making sure that your company maintains a positive reputation is vital. In the past, reputation was based pretty much solely on word of mouth from your customers. However, face to face word of mouth has been superseded with the rise of the internet. Social media is the new word of mouth for the digital age, which means that comments about your business, whether they are good, or bad can be broadcast across the world in a matter of seconds.

Businesses need to be increasingly mindful of their reputations more now than they have ever needed to be in the past. The internet is now the go-to place for consumers to shop, and more importantly, to carry out product research before they make a purchase. The arrival of online reviews has provided consumers with a useful tool to base their purchase decisions. Likewise, social media has provided the opportunity for consumers to air their praise or criticism of a product for all the world to see. It is for these reasons that many businesses turn to reputation management tools, to help ensure that the public’s perception of their business is positive.

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